Common terms used are: Hanging punctuation Hyphenation Quotation mark Prime mark Dashes
Punctuation Punctuation is the use of spacing, conventional signs, & certain typographical devices as aids to the understanding and correct reading, both silently n aloud, of handwritten & printed texts. Common terms used are: Alignment Justification Leading River Sentence spacing Widows and orphans A paragraph comprises of one or more sentences. Paragraph A paragraph is a self-contained unit of a discourse in writing dealing with a particular point or idea. TypefaceAnatomy Typeface anatomy describes the graphical elements that make up printed letters in a typeface. Typographical Properties Styling Formatting Font - Family Font - Size Font -Weight Font - Style Font -Variant Letter - Spacing Word - Spacing Line - Height Text - Align Text - Decoration Text - Indent Text -Transform Text - Shadow Vertical - Align White Space Direction Margins. They are most effective when used at larger sizes, such as for headlines, titles & display purposes( eg:newspapers & advertisements). Decorative and display typefaces are generally reserved for specific purposes. Decorative/Ornamental It includes typefaces of unusual and unique designs that do not fit into other classification. They are organized into highly regular formal types similar to cursive writing and looser, more casual scripts. Script Script typefaces are based upon the varied and often fluid stroke created by handwriting. TypefaceCategories Typefaces can be categorized as: Serif Sans Serif Script Decorative/Ornamental. TypefaceClassification Roman: Antiqua (Old Style), Didone (Modern), Sans-serif, Script, Serif, Slab serif, Transitional Black-letter: Fraktur, Rotunda, Schwabacher, Textualis Gaelic: Angular, Uncial. Points & Picas While fonts are measured in points, pages are measured in picas (column width). There are approximately 12 points to a pica and 6 picas to an inch. We describe the size of type in points and picas, not inches. What areTypefaces? Its the set of letters, numbers, and other characters that share common design features. Some typefaces even have special functions. Different fonts suggest different context & ideas. Crucial in the design of advertisements, magazines, newspaper and corporate identities. Significance Typography forms integral part of a good graphic design. 
Typography is means by which words, conceived in someones mind and then put down on paper are made available to the world at large.". What isTypography? The art and skill of designing communication by means of the printed words. Also you will read about some practical guidelines about the use of typefaces Introduction Here we are giving brief overview on typography, its significance, typefaces, categories & classification of typefaces, typeface anatomy and basic typography terminology. Presented By: ADMEC Multimedia Institute - An Overview.
0 kommentar(er)
